Search Engine Marketing and Optimization
Short for SEO is search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine and web site promotion. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Search engine optimization (SEO), considered by many to be a subset of search engine marketing, is a term used to describe a process of improving the volume or quality of web site traffic from search engines. Many site owners and consultants engaging in SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.
Search engine optimizers often SEO as a stand-alone service or as a part of a larger marketing campaign. Because effective SEO can require making changes to the source code of a site, it is often very helpful when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, content management systems and shopping carts that can be optimized easily and effectively.
Our Services relating Search engine Marketing
Content optimisation where we amend the problems that prevent your site being indexed correctly, and allow enhance its ability to deliver good SE results
Optimization of a site for search engines directed at creation of conditions, at which the site will be on the leading search positions in search engines for a set of key phrase
Keyword research is an essential part of SEO. Targeting the correct keywords is a crucial part of successful search engine optimisation. The correct procedure is to carefully and thoughtfully analyse the products and services produced or sold on the site under evaluation. Next, you must determine how potential purchasers of those services would go about searching for them.
Selection of key phrases for promotion of a project is one of the major stages of site promotion in the Internet. You may spend long months promoting a site to the highest standings, but all this may be in vain if the set of key phrases is selected absolutely incorrectly. In order to precisely select the necessary key phrases which are going to bring a sure success on the way of promotion of the project, it is necessary to fully realize and analyze the sphere of the services chosen by you. The factor of the already gained experience of selecting key phrases for promotion of projects will also be important.
Let us take, for example, a company providing legal services in phuket. It would be an error to select for promotion only the phrase "legal services". It is not excluded that the visitors who came using this key phrase will be interested in obtaining legal services, but you will also pay for attraction of geographically non-target visitors. The effect will be much greater if for promotion you choose the phrase "legal services in phuket" or "legal services phuket".
web promotion services: search engine optimization, PPC ( Pay Per Click) management, advertisement on the leading topical portals in the most diverse spheres of activities.
Site SEO is the solution to this problem. Search engines give huge preference not only to non-page factors of the project (external links to the site, topical preferences of the linking sites, the texts of the links), but also to factors being directly on the site. We Can do service of optimization of the internal factors of the site with the purpose of increasing its friendliness to search engines.
Site optimization may include:
1. Study of the project content, its rework.
It is important not only to find the key phrase on a page or site to be promoted. It is also very important to know that search engines take into account such parameters as: density of a key phrase per a page/site in the whole, locations of key phrases, amount of text on pages and other important factors. WE Can perform adaptation of the text content of a site to algorithms and preferences of search engines. Also, the work for introduction of key phrases from the semantic core defined earlier is performed with the purposes of the project promotion. At this stage, content development for the site is also possible as agreed upon with the customer.
2. Work with Meta-tags.
Some search engines give great preference to finding of a key phrase in the page name (the “Title” meta-tag), page description (the “Description” meta-tag) or to finding of a key phrase in the “Keywords” meta-tag. This stage means a complex of actions for writing of Meta data with the purpose of achieving the greatest preference on the part of search engines.
What is PPC (Pay Per Click) management?
PPC management may be search-related one, which is an advertising message placed on pages of output of search engines, according to the user request.
Non-search-based PPC management is the advertising message placed on pages of topical sites. Non-search-based PPC management is often referred to as context-dependent advertising as it appears only on those pages of a site, which are topically close as much as possible to the text of your advertising message.
How does it work?
PPC management is advertising with payment for a completed action. As applicable to:
advertising in search engines Google and Yahoo, it is payment for clicks of the interested users visiting your site
Advantages of PPC management
- The scope of the audience is limited only to those regions, which you are interested in
- Fast adjustment of the system and its effect
- Unlimited scope of keywords
- Precise statistics of keywords
- Rather a low cost
- Precisely set budget for advertising
Professional management of a PPC campaign
There are two basic ways of working with PPC management: allocation for this of a separate employee (since the campaign demands constant management) or transfer of the management to a us..
One of the ways of optimizing the costs of an advertising campaign and increasing its efficiency is transfer of management to professionals. Simultaneously, our customers save on wages of 1 employee.
If you are interested in your website promotion or you are looking for SEO Expert in any part of world like USA, UK, India, Thailand, Australia etc then email your requirement to the search engine marketing expert to increase web site traffic at hardeep@hardeepkapoor.com
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